The Complete Pinterest Resources Guide For Power Users

BzzzSocial on Pinterest
Buzzsonic on Pinterest

OK, so you’ve fallen for all the Pinterest hype and you’ve signed up and got started, now what? I hunted down some of the better resources, tools and how-to’s from the Interwebs and tried to sort through the avalanche to target the best and most useful that’ll help you get the most out of your Pinning. Just in case you’ve been slacking, here’s the official FAQs page if you’re still playing catch up!

“Pinterest is completely visually driven. Unlike other social networks that are focused on what you’re doing right now, Pinterest concentrates more on what you want to be, where you want to go, what you want to build in the future”. Thought  Matrix

First Things First. Tune Up Those Images

One of the main things to remember, and one of the ‘rules’ you should  stick by is the (my label!) ‘attribution etiquette rule’, that is, giving credit to where you  sourced that pinned image from. That means it shouldn’t be as lazy as doing a Google image search and pinning what you find from the search giant.

Mashable recently published ‘How to Make Images Stand Out on Pinterest’ which has a great infographic on how best to present your pinned images and optimise them for everyones benefit.

Pinterest Image Optimisation
Pinterest Image Optimisation

Pinterest Browser Extensions & Plugins

A  browser plugin (for Chrome) I swear by, which streamlines my image searching ten fold is the Tin Eye reverse image search tool, which works by adding an extra search option when you right click on any image in your browser. Click search and off it goes to find alternate sources and sizes of the image you’re looking at.

Pin Search is another simple but extremely useful browser plugin which adds an extra button onto the Pinterest page you’re browsing. ‘Search’ appears underneath the default three options of Repin, Edit and Comment when you hover over an image in Pinterest, zipping off to search Google images to dig out more options on the image you’re interested in.

I always try and remember to click through directly to the source of the pinned image before re-pinning just to make sure it doesn’t take me off somewhere it shouldn’t  (spammy framed redirect-affiliate links was a recent experience).

The Pinterest Pin It button (from Shareaholic) is another essential I use daily and if there is something sleeker and more feature packed, I have yet to stumble across it. It does what it says on the tin, “the easiest way to send images from any website to your pinboards”. Either click the button or right click on the image. Simple’s

One more on the Pinterest browser plugins that I use.  Share As Image Pro (until recently known as PinAQuote) lets you highlight text anywhere on the web and easily convert it into an image and post as a nicely coloured Pin. So, good for all those classic inspirational quotes and snippets of wisdom we all love so much. The ($2.99) Pro version lets you customise the text and background colours you pin. Worth it.

Share As Image Pro Browser Plugin
Share As Image Pro Browser Plugin

There’s an increasing amount of Chrome browser extensions for Pinterest and you’ll find all the official Pinterest tools on the Goodies page. These include a simple browser bookmarklet, follow and Pin It buttons for websites and the official iOS Pinterest App.

Calculate Your Pinfluence !

This is probably as irrelevant as Klout scores (CNN Money had a piece called ‘ Why Klout scores are possibly evil’ last year) but Pinreach is actually a quite useful mixture of ‘influence’ and analytics. The fledgling service analyses your popular boards by using repin numbers and shuffles the data from your boards via repins, likes, followers, pins and comments. You can also get data on your most popular repins.

Its great for gaining some quick insight and stats as to what is working best on your profile and for calculating which board needs more work.. You get a PR (Pinreach) score out of 100 (much like Klout) though I found Pinreach to be of much more  relevance  than Klout.

Pinreach Pinterest Analytics
Pinreach Pinterest Analytics

If you want to get more indepth on the analytics and what traffic Pinterest is sending to your website, Mashable have a very useful guide on How to Track Traffic From Pinterest in Google Analytics.

Pinerly I haven’t yet got access too, but Mashable have (natch!) but ploughs a similar furrow to Pinreach but with more onus on running Pinterest marketing campaigns.  Pinpuff is another of what they’re calling Pinfluence tools, along the lines of Klout, with the promise of ‘pinperks’ but other than that looks very similar to Pinreach.

 Pinterest, Meet WordPress

Pinterest WordPress RSS Widget

When I last looked there was already 86 different Pinterest plug-ins for WordPress bloggers to add to their websites. Naturally, one will be enough for your site, which one depends on your own preferences but the majority of them simply give you the ability to display activity from your Pinterest account either in your sidebar with a drag n drop widget or via short codes, which let you add activity to pages and posts.

I looked and tried a few here on BzzzSocial and settled on the ‘Pinterest RSS Widget’ which enables you to display thumbnails of your Pinterest general feed (or a specific pinboard) in your sidebar and also the ability to add feeds to any posts and pages using short-codes.

Pipped into second place was ‘Pinterest Pinboard Widget‘ which displays some very nicely laid out thumbnails in your sidebar of your activity but unfortunately (as yet) no ability to display from specific pinboards which was the clincher for me. If you just want to display action from all your boards in one neat looking display this is the way to go.

‘Pretty Pinterest Pins’ was my weapon of choice initially but display size options were limited with no thumbnail square option which meant the pins took up much more space in the sidebar. Other than that it allows you to choose from specific pinboards, item count etc.

The neatest (at least for me here) social sharing WordPress plugin at the moment is Digg Digg, which gives you several options to share content, including ‘Pinning’. You can display buttons above or below content or choose the floating social sharing bar (which you can view next to this post). Similar to the one used by Mashable no less. Easy to set up, modify and looks great.

Pinterest, Where’s The RSS?

The Sociable have a great guide on how to pull in RSS feeds from specific Pinterest Pinboards so I wont ramble on repeating what they’ve done so well.

” Following a specific board created by a user via RSS is less obvious. If you visit a user’s Pinterest Board you’ll see that there are no links to subscribe to that board’s RSS feed. But you can still generate a feed for it. To do this, first open the board (e.g. Felicia Day’s Geekin Board), then, Remove the last “/” from the URL and add .rss – your end URL will look like http://pinterest.com/feliciaday/geekin.rss ” read the full post at The Sociable…

12 More of the Most Useful Pinterest Articles from this Year

13 ‘Pinteresting’ Facts About Pinterest Users:Infographic (Mashable) Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+.

Shopify Survey: Pinterest Users Spend 2X More (PinnableBusiness.com) Ecommerce store platform Shopify just released numbers on the profitability of Pinterest for their shop owners. They looked at over 25,000 Shopify online stores to see how Pinterest drives sales. The results are dramatic.

The Ultimate Guide to Mastering Pinterest for Marketing (HubSpot) As with any hot new social network that comes onto the scene, marketers are chiming in with, “Can I use it for marketing?” “…and, how?” The short answer? Absolutely. The longer answer? Read on to find out how.

20 Awesome Tools Which Will Have you ‘Pinteresting’ Like a Pro (The Next Web) With such an active community, it’s no surprise that there are a ton of other interesting tools, apps, and sites which aim to enhance the Pinterest experience beyond the Follow Button and Pin It button which can easily be installed on any website.

Proof That Pinterest Drives Sales, And Its Fans Spend Big (Fast Company) Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.

16 Ways Educators Can Use Pinterest (Infographic) (Mashable) OnlineUniversities.com have put together an infographic, which details how teachers can use Pinterest to organize lesson plans, distribute curricula, collaborate with other faculty, and even encourage student participation.

56 Ways to Market Your Business on Pinterest (CopyBlogger) Think those inspiring vision boards don’t result in referral traffic to websites and blogs? Think again. In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.

Infographic of the week: Pinterest Marketing Strategies (Populate Digital) The infographic gives you 64 marketing tips and tactics that you can apply to your Pinterest account now, to help give you a head start.

Pinterest Marketing Tips & Tricks to Drive Targeted Traffic(Search Engine Watch) Having little experience beyond personal playing around on it, my view was that Pinterest was shaping up to be a fun toy, but had little value for marketers. Of course, I love to be proven wrong when someone can bring the numbers to back up their experience with a new “toy.” Steve Gerencser from Steam Driven Media did just that.

How local businesses can do research and gain an edge with Pinterest (SmartBlogs.com) Sure, it’s easy for big brands such as Whole Foods to be successful but what about small and local businesses? The good news for local businesses is that Pinteret’s search feature makes it incredibly worthwhile for local businesses to be on Pinterest.

Why Online Marketers Better Get An Interest In Pinterest, Fast (Forbes) A few months ago I wrote of the need for brand managers to get “pinterested” due to the fact that women, AKA the one responsible for the majority of household purchase decisions has “developed an affinity for the latest and greatest social media platform.” It would also appear that those in the e-commerce world better also get “pinterested” if they have not already.

The Ultimate Pinterest Guide for Your Online Store (Shopify) The whirlwind of excitement that surrounds Pinterest provides online store owners a great opportunity to leverage it’s popularity (and overall awesomeness) to bring attention to their online store. Whether you’re already setup on Pinterest or you’re a complete newbie, this is a guide that will teach you the basics, and also help the more experienced pinners get the most from this popular social media platform.

Happy Pinning!

And don’t forget to connect with me on Pinterest OK and dig into one of my most popular boards too: Social Media, SEO & Digital Marketing , packed with close to 600 carefully curated resources and infographics on Social Media and SEO.

Follow BzzzSocial on Pinterest

How To Crush It With These Awesome SEO Tools,Tips & Resources.

OK, apologies in advance for ‘stealing’ the title of this blog post from Gary Vaynerchuk’s ‘Crush It!’ book, but it just seemed like a good idea at the time! Anyway, what prompted a ‘need’ for this post was the absolutely bewildering array of information, services and resources (good and bad) out there, infact search Google for SEO and they will return upwards 0f 800M results. Phew.

Learn To Love The Google

Fittingly, it isn’t an SEO company that returns the top result either but the Wikipedia entry for SEO followed by Google’s own  ‘Search Engine Optimization (SEO) – Webmaster Tools Help‘.

What else? Well, I sifted through a whole bunch of good and bad stuff and came up with a pretty effective reading list for those of you who either want to set about doing your own SEO, or, read up on as much background as possible so you’re not completely bamboozled when that SEO guru you were recommended tells you how quickly he can dominate Google’s SERP’s.

Call it your very own SEO bullsh*t detector if you like. And when you think of SEO results, think long term not short term gains, there’s a few SEO horror stories that’ll make you think twice (or should make you think twice!) about using any ‘black hat‘ methodology or any kind of the more nefarious short cuts.

Here’s some quotes pulled directly from Google’s own SEO for webmasters page.

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
  • No one can guarantee a #1 ranking on Google.
  • Be careful if a company is secretive or won’t clearly explain what they intend to do.
  • Choose wisely.

Where To Start With SEO

SEOMoz SEO Expert Quiz.75 Questions

OK, its a little bit geeky and it will test you to the limit, but definitely worth a try is the SEOMoz SEO Expert Quiz. According to SEOMoz, “The SEO Expert Quiz has 75 action-packed questions and takes 30 minutes to complete.” It was pretty tough and I missed the ball with several answers in my rush to finish but the great thing is there’s a post-score analysis where they tell you where you went wrong. Brilliantly useful and educational.

Google SEO Guide for webmasters. Free PDFNeedless to say, all webmasters should heed to the ‘law of the Google’  and a good primer on what you should be doing and shouldn’t be doing to help position your website as high as possible in the search results is both Google’s own  webmaster resources  page and this PDF download on the basic’s of SEO, from choosing the right title tags, improving the structure of your URLs, Optimizing Content and even SEO for mobile phones.

Bing also have a thriving webmaster resources page, including detailed instructionals on SEO best practices.

Another bulging arsenal of SEO resources is from SEO Book and their Search Engine Optimization Tools page which features a pile of free and premium SEO tools from Firefox extensions through to web based SEO tools including things like a keyword suggestion tool and meta tag generator.

SEOrgy

The authorative Search Engine Watch have the concise guide, ‘Back to Basics – SEO 101‘ whilst SEOMoz get a little more indepth with their ‘The Beginners Guide to SEO‘ which digs deep into every corner over ten very extensive chapters which you can follow in the web based version or hand over your email for the PDF download. Superb.

Free Beginners Guide to SEO

Other essential and detailed resources include, ‘SEO 101 Resources: Beginner’s Guides and Tutorials‘ from Search Engine Journal, which is a roundup of the best resources from around the web (and which mirror’s some of my choices here).

ArtDriver.com have another brilliantly curated list of tools ‘38 Free Online SEO Tools‘ which put me onto the Screaming Frog SEO Spider Tool. Basically a killer little desktop app which, to quote the website itself:

” spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.”

Very handy, oh and there’s a great free version too (actually I’ve concentrated on free resources all round in this piece). Very simple and easy to use.

SEO Glossaries & Title Tags

If you’re baffled by the terminology and search engine definitions (hell, I still am) then  SEOBooks, ‘The Search Engine Marketing Glossary‘ should be a massive relief as should be the HighRankings ‘SEM/SEO Glossary‘ A to Z.

Dont forget the importance of your title tags with this ‘Title Tag SEO Best Practices‘ guide from SEOMoz either. Search Engine Watch also have a brilliant guide, ‘How to Write Title Tags For Search Engine Optimization‘ and sum things up well here:

Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.
Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.”

Desktop SEO & WordPress Tools

A few more desktop based tools that are worth trying are the browser extension/toolbar SEOquake which is available for Firefox (where it hold top spot for most SEO downloads), Chrome, Opera & Safari. SEO Doctor is another popular SEO extention (for Firefox only), there’s a detailed overview here.

Full list of SEO extensions for Chrome here and Firefox here.

If you’re using WordPress (and millions are) then the ‘Best WordPress SEO Plugins For 2012‘ guide from iBlogZone is a great roundup, there’s even a ‘Part 2‘ and it covers all those SEO plugins you’ve heard of and some you haven’t. Nice.

Of course Yoast have one of the best and most popular WordPress SEO plugins around and their official SEO guide is equally as comprehensive, ‘The Definitive Guide To Higher Rankings For WordPress Sites‘.

SEO Audit Checklist

And, where would we be without an infographic . Search Engine Journal have a ’20 Minute (Or Less) SEO Audit Checklist’. Put together by  Inmotion Hosting.

The 20-Minute (Or Less) SEO Audit

The guide is broken into the following components:

  • Adjusting your browser
  • Evaluating your homepage
  • Testing the site’s global navigation
  • Reviewing category and subcategory pages
  • Checking for optimized content
  • Analyzing your site’s off-page SEO

And finally (phew!) from Kunocreative.com is their neat PDF printout ‘The Search Optimization Cheatsheet‘.

Kunocreative.com SEO Cheat Sheet
PS. Just as I was finishing, came across this,  ‘33 Free SEO Tools You Should Know About’ from WebGnomes. Great stuff. As always, please leave recommendations for all those hundreds of things I’ve probably missed in the comments. Enjoy!

Download this whole article as a PDF.

Further Related Reading

SEO, Why You Are Doing it Wrong (Search Engine Watch)
The Power of Keywords (SEO Book)
Five Common SEO Mistakes (and Six Good Ideas!)  (Google Webmaster blog)
Free SEO Advice & Marketing Tips for the Music Industry  (SEOMoz)
Some Key SEO Tips From The Top (Area239.com)

20 Killer Resources For WordPress Users & Developers

I’ve been using WordPress since 2005 and I swear by it these days, simply because its so versatile, infinitely customisable, robust, oh, and its free too. My early experience with content management systems was with PHP-Nuke, then Mambo, Joomla and B2Evolution (B2/Cafelog, was the precursor to WordPress).

20 Killer Resources For WordPress Users & Developers

But there has been incredible development on WordPress in the following years and I really couldn’t see myself using anything else, such is the support, the plug-ins and the adaptability of the platform. Its something you never stop learning too, learning about plug-ins, themes (free and paid), how to tweak themes, add text widgets….

Anyway, I’ve collected a whole box load of very useful resources over the years and really that’s the thing, if you’re prepared to read a lot you can turn yourself into something of a WordPress guru with a little patience.

Remember that old Chinese proverb:

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

 

I’m not saying this is the definitive list of WordPress resources but its a great starter kit and will save you a lot of time should you be considering whether to go it alone with your own install, or whether you’d prefer to let someone else do the heavy lifting for you!

Getting Started Resources

Getting started with WordPress

Getting Started With WordPress from Tasty Placement is a great instructional that holds your hand with writing and editing webpages on your WordPress site and shows you the basics on how to manage WordPress, including logging in, posting new articles and pages, uploading images, creating and editing menus and widgets and some more advanced features.

Another good easy to navigate WordPress starters guide with easy to understand instructions is ‘A Simplified Users Guide to WordPress’, which, according to the authors is intended to be a simple guide to using WordPress for those new to managing a WP powered site. In particular those who’ve had their WP site set up for them by a web designer or developer.

And another worthwhile guide,if you had any lingering doubts, is from WPBeginner, called ‘Why You Should Use WordPress?’.

WordPress Mentor has a very handy WordPress setup checklist which runs through five difference stages and checklists to tick off. Install: The basic WordPress installation. Secure: Hardening the WordPress installation. Configure: Adjust WordPress settings. Connect: Connect WordPress to online services.Optimise: Adjust WordPress performance. There’s the HTML version or a much neater PDF download which you can get free for an email address. Worth it.

As if that wasn’t enough to read, Tentblogger has a huge series of blog posts under the umbrella, ‘The Ultimate Guide to Launching a WordPress-Powered Blog’. Sit yourself down, strap yourself in, there’s 55 posts on everything from WordPress security settings, SEO tips and tools, recommended Plugins,  setting up Google Analytics and all points in between. Brilliant.

Not forgetting the help pages from WordPress themselves, which of course are very detailed. There’s also support forums and a repository of Themes and Plugins.

Serverpress.Wordpress Desktop-Server

Another useful tool that is aimed squarely at developers, is DesktopServer from ServerPress, which basically enables you to have a server on your desktop machine (PC/Mac) so you can test and develop your WordPress install locally without publishing online until you’re quite happy with the results.

There’s a basic free edition which allows you to create up to three websites, or the paid version which has unlimited website projects. There are several other similar tools for Devs, like Bitnami, Instant WordPress and WampServer (and the Mac equivalent MAMP).

Now We’re Up And Running.

Things to consider after your WordPress install is up and running. Content writing tips, SEO and tech tools.

Ready-Set-Write-The-Ultimate-Guide-to-Blogging.Free PDF download

‘Ready, Set, Write: The Ultimate Guide to Blogging’, is a free PDF guide to getting the most from your blogging experience. Put together by the Content Marketing Institute, the 37 page guide runs through everything from developing your blogging voice and strategy, tips for writing really amazing content, getting your content seen and shared, measuring your impact and ensuring success. There’s a host of tips, case studies and tools here you can use to build and maintain a successful blog that benefits you and your business.

Ways To Create Compelling Content:Infographic.
Ways To Create Compelling Content:Infographic.

And, a really handy infographic on finding inspiration for great content, which today, a lot of the time means re-imagining other people’s ideas as infographics, but, seems to work for many. The title of the piece says it all, ’22 Ways to Create Compelling (When You Dont Have a Clue)’. 

And more content ideas from the Content Marketing Institute. ‘12 Things to Do After You’ve Written a New Blog Post‘ , ideas that I’m going to have to put into action once I’ve finished writing this blog post! But basically the post delves into ideas on how to spread your content successfully using social media, RSS and forums. Its basic stuff nowadays, but if you need some kind of bullet list you could do worse than start here.

Windows Live Writer
Windows Live Writer. Compose WordPress Posts Offline

You don’t always have WiFi when you’re on the move, despite this utopian dream of always on, everywhere, that’s hardly the case for most unless you have bottomless pockets! So, if I get the urge to write offline, Windows Live Writer is my weapon of choice. Why not just use Open Office, MS Office Word or a text editor?

Well, the advantage of Windows Live Writer is that as long as you sync it up with your WordPress blog (or multiple blogs) when you first set it up, it formats everything just like it would in WordPress and it has a preview function. You might even like it so much you could bypass going into the WordPress admin all together and use Live Writer from your desktop. Excellent tool.

Performance & Plugins

How To Speed Up WordPress And Boost Site Performance
How To Speed Up WordPress And Boost Site Performance

Here’s a really cool infographic that lays things out in easy to digest nuggets with instructions on ‘How To Speed Up WordPress And Boost Site Performance’, which kind of speaks for itself and looks into problems and solutions, like database cache and maintenance, javascript and stylesheets. Unashamedly geeky.

More geekiness (I guess!) from DBS Interactive who have an awesome WordPress reference guide, which basically is an online handbook ‘WordPress V3.0+ Template Tag Reference Guide‘, which guides you through the various template tags (obviously!) and is one of the best reference’s I’ve seen of this nature, comprehensive, well laid out and extremely useful. Naturally if you haven’t got to the stage where you want to get your hands dirty with coding then fair enough, but if you do….

And finally a couple of SEO resources.

The first is from Yoast, ‘The Definitive Guide To Higher Rankings For WordPress Sites‘. Yoast know a thing or two about WordPress SEO, being the people behind the super popular WordPress SEO Plugin and this is one of the most complete SEO guides you’re likely to see. Essential. And if you want a second opinion, DIYThemes have an equally essential, self explanatory guide, ‘WordPress SEO for Everybody’. An ongoing tutorial which the writers say, “in it, you’ll learn how to use ethical, legitimate ways to get your WordPress blog ranking higher in the search engines.” Good enough, and it certainly is.

That should be enough to keep you going for weeks I hope. If you have any further tips and resources I’ve missed out please mention them in the comments and we’ll keep this thing updated.

Related Reading

WordPress Now Powers 22 Percent Of New Active Websites In The U.S. (Techcrunch)
How to install and test WordPress on a local server (CNET)
7 Ways to Build a Business Around WordPress (Mashable)
The Reason You Should Draft Your Blog Posts Outside WordPress (Tentblogger)
WordPress Support Forums (WordPress.org)
The Many Advantages (and Secrets) of WordPress Sites (Blueglass.com)
Manage All Your WordPress Sites From One Dashboard (ManageWP)

Download this article as a PDF.

 

Some Key SEO Tips From The Top

I was lucky enough to be in Brighton UK last month for the increasingly influential Brighton SEO search marketing conference. There was a wide range of attendees, the majority seemed to be from London and the south (naturally) with a handful of Northerners and overseas attendees. And much talk that the 1000 tickets for the event sold out in 13 minutes!

Brighton SEO conference infographic-April 2012
Brilliant Infographic via ShellShockUK

It was a great start with the soundtrack of choice Sabre’s Of Paradise ‘Smokebelch’ welcoming us into the Brighton Dome.

Organiser Kelvin Newman introduced the first panel, which was also one of the best, ‘Ask The Engines’ which included  Pierre Far from Google Europe, Dave Coplin from Bing UK, Martin MacDonald from Expedia and outspoken independent consultant Rishi Lakhani.

The organisers already have video archives of the conference live.

Plenty of questions were raised like is SEO doomed? How does it need to evolve? With responses like “seo will never die, its constantly evolving”, “it’s very much in its infancy, much more fractured organic marketing and skills will evolve”.

Rishi was quick to point out there needed to be a more formal structure to SEO as there is no real recognised industry body, no standards and no ethics board and the people practising SEO services were unqualified.

Bing’s Dave Coplin also pointed out that there was a real passion for SEO and that practitioners were ‘alchemists’ with no rules or career paths.

Google guy Pierre was eager to warn against link buying schemes, warning that Google search algo’s use over 200 ‘signals’ to filter out spam in search results.  There was talk of ‘rich snippets’ becoming more important.

Philip Sheldrake was up next and delved into ‘the Semantic Web and the Internet of Things’. Things got a bit ‘geeky’ at this stage as the stage echoed with discussion of ‘Web 3.0’, RDF’s (Resource Description Framework’s) and Tim Berner Lee’s four principles of linked data. I left for a coffee break with the term IPv4 spinning around my head.

Samantha Noble from Koozai digital marketing was next with great pointers on relaunching a brand online.  She said branding was more to do with the customers perception of the brand and a strong example of a great brand was Virgin, with multiple business ventures but one brand name. When she brought up the question of who had trademarked their brand, only around 10percent of delegates raised their hands.

One of the most useful practices to protect your online brand is to make sure you buy up all the top level domain names. Another great tip she mentioned was to reserve your brand name on all the major social networks  using social profile search tools like Knowem.com.

I used this trick for my Buzzsonic brand and dominate all the SERPs. A unique brand name is key. Consider that some of the biggest online brands, Ebay, Amazon, Google, Yahoo, Facebook are known for the brand name, not the keywords in the name.

As I scribbled away on my wirebound reporters notepad the people either side of me were stroking their iPads like extra’s from ‘Minority Report’.

Black Hat Microformats? Oh My God!

And we were off again with Glenn Jones and Google rich snippets, microformats, RDFa, extra semantic content and social graph API’s. Blimey, and no mention of OPML after all that!

Thanks to the brilliant Katie at iSayDigital for sparing me one of those magic Wonka tickets!

Related Reading

15 Top Quotes & Takeaways From Brighton SEO (ScreamingFrog)
BrightonSEO Conference 2012 – A Round Up (SEOFoSho)
Brighton SEO 2012 Round Up – Top 5 Takeaways from Every Talk (SiliconBeachTraining)
The Best Brighton SEO Round-up Articles (ShellShockUK)
Google Webmaster Tools
Google Rich Snippets Testing Tool
Welcome To The Koozai Blog
SearchBots: Lost Children or Hungry Psychopaths (Cloudshapes)