Its always exciting when an artist has a new release go public, but these days (and I’m old enough to have had vinyl/CD only releases in the 90s) its often tempered by the fact that the same day your release gets out it also appears on P2P networks and the endless pile of borderline legal filehosts. So, to try and keep an eye on things the first thing I do is sign up for Google alerts for new mentions of both my artist name, 99th Floor Elevators and the title of any new release, in this case ’99th Floor Elevators Hooked EP’.
Of course the very next day of my latest release I did my usual Google search query and although the Beatport (they had the exclusive option on the release for the first few weeks) entry was top of the SERPs, and my own 99th Floor Elevators MP3 page was second, queuing up in the majority of the results underneath was a swarm of outlets offering that very same release, free, most even showing the official MP3 artwork, one even having the cheek to use Beatports widget so ‘freetards’ could stream the tracks first!
First things first. I contacted the offending websites in the top 20 results (and this really is like playing whack-a-mole*) and issued DMCA’s (here’s a sample DMCA takedown notice), then I (for starters, I’ll be repeating the process today) filled in Google’s online DMCA takedown submission form with a sample of offenders from the top 10. Be aware that there is a separate process for YouTube.
Anyway, to cut a long story short the results from the first page that I had submitted to Google were gone less than 24 hours later. Bravo.
Of course, the very same day those links that were removed were now being replaced by a whole host of new parasites (to which hopefully the same process will remove them as quickly!).
If you want to go through the same process yourself , read this piece from IP Watchdog, which will help you write a template DMCA notice to issue to individual websites (separate to filling in Google’s online submission form).
And do remember also that this process is very much the same whether you’re finding your images used, videos or anything being shared or exploited, without your permission. There’s a separate process for infringement on YouTube.
OK, so you’ve fallen for all the Pinterest hype and you’ve signed up and got started, now what? I hunted down some of the better resources, tools and how-to’s from the Interwebs and tried to sort through the avalanche to target the best and most useful that’ll help you get the most out of your Pinning. Just in case you’ve been slacking, here’s the official FAQs page if you’re still playing catch up!
“Pinterest is completely visually driven. Unlike other social networks that are focused on what you’re doing right now, Pinterest concentrates more on what you want to be, where you want to go, what you want to build in the future”. Thought Matrix
First Things First. Tune Up Those Images
One of the main things to remember, and one of the ‘rules’ you should stick by is the (my label!) ‘attribution etiquette rule’, that is, giving credit to where you sourced that pinned image from. That means it shouldn’t be as lazy as doing a Google image search and pinning what you find from the search giant.
A browser plugin (for Chrome) I swear by, which streamlines my image searching ten fold is the Tin Eye reverse image search tool, which works by adding an extra search option when you right click on any image in your browser. Click search and off it goes to find alternate sources and sizes of the image you’re looking at.
Pin Search is another simple but extremely useful browser plugin which adds an extra button onto the Pinterest page you’re browsing. ‘Search’ appears underneath the default three options of Repin, Edit and Comment when you hover over an image in Pinterest, zipping off to search Google images to dig out more options on the image you’re interested in.
I always try and remember to click through directly to the source of the pinned image before re-pinning just to make sure it doesn’t take me off somewhere it shouldn’t (spammy framed redirect-affiliate links was a recent experience).
The Pinterest Pin It button (from Shareaholic) is another essential I use daily and if there is something sleeker and more feature packed, I have yet to stumble across it. It does what it says on the tin, “the easiest way to send images from any website to your pinboards”. Either click the button or right click on the image. Simple’s
One more on the Pinterest browser plugins that I use. Share As Image Pro (until recently known as PinAQuote) lets you highlight text anywhere on the web and easily convert it into an image and post as a nicely coloured Pin. So, good for all those classic inspirational quotes and snippets of wisdom we all love so much. The ($2.99) Pro version lets you customise the text and background colours you pin. Worth it.
There’s an increasing amount of Chrome browser extensions for Pinterest and you’ll find all the official Pinterest tools on the Goodies page. These include a simple browser bookmarklet, follow and Pin It buttons for websites and the official iOS Pinterest App.
Calculate Your Pinfluence !
This is probably as irrelevant as Klout scores (CNN Money had a piece called ‘ Why Klout scores are possibly evil’ last year) but Pinreach is actually a quite useful mixture of ‘influence’ and analytics. The fledgling service analyses your popular boards by using repin numbers and shuffles the data from your boards via repins, likes, followers, pins and comments. You can also get data on your most popular repins.
Its great for gaining some quick insight and stats as to what is working best on your profile and for calculating which board needs more work.. You get a PR (Pinreach) score out of 100 (much like Klout) though I found Pinreach to be of much more relevance than Klout.
Pinerly I haven’t yet got access too, but Mashable have (natch!) but ploughs a similar furrow to Pinreach but with more onus on running Pinterest marketing campaigns. Pinpuff is another of what they’re calling Pinfluence tools, along the lines of Klout, with the promise of ‘pinperks’ but other than that looks very similar to Pinreach.
Pinterest, Meet WordPress
When I last looked there was already 86 different Pinterest plug-ins for WordPress bloggers to add to their websites. Naturally, one will be enough for your site, which one depends on your own preferences but the majority of them simply give you the ability to display activity from your Pinterest account either in your sidebar with a drag n drop widget or via short codes, which let you add activity to pages and posts.
I looked and tried a few here on BzzzSocial and settled on the ‘Pinterest RSS Widget’ which enables you to display thumbnails of your Pinterest general feed (or a specific pinboard) in your sidebar and also the ability to add feeds to any posts and pages using short-codes.
Pipped into second place was ‘Pinterest Pinboard Widget‘ which displays some very nicely laid out thumbnails in your sidebar of your activity but unfortunately (as yet) no ability to display from specific pinboards which was the clincher for me. If you just want to display action from all your boards in one neat looking display this is the way to go.
‘Pretty Pinterest Pins’ was my weapon of choice initially but display size options were limited with no thumbnail square option which meant the pins took up much more space in the sidebar. Other than that it allows you to choose from specific pinboards, item count etc.
The neatest (at least for me here) social sharing WordPress plugin at the moment is Digg Digg, which gives you several options to share content, including ‘Pinning’. You can display buttons above or below content or choose the floating social sharing bar (which you can view next to this post). Similar to the one used by Mashable no less. Easy to set up, modify and looks great.
Pinterest, Where’s The RSS?
The Sociable have a great guide on how to pull in RSS feeds from specific Pinterest Pinboards so I wont ramble on repeating what they’ve done so well.
” Following a specific board created by a user via RSS is less obvious. If you visit a user’s Pinterest Board you’ll see that there are no links to subscribe to that board’s RSS feed. But you can still generate a feed for it. To do this, first open the board (e.g. Felicia Day’s Geekin Board), then, Remove the last “/” from the URL and add .rss – your end URL will look like http://pinterest.com/feliciaday/geekin.rss ” read the full post at The Sociable…
12 More of the Most Useful Pinterest Articles from this Year
Shopify Survey: Pinterest Users Spend 2X More (PinnableBusiness.com) Ecommerce store platform Shopify just released numbers on the profitability of Pinterest for their shop owners. They looked at over 25,000 Shopify online stores to see how Pinterest drives sales. The results are dramatic.
The Ultimate Guide to Mastering Pinterest for Marketing (HubSpot) As with any hot new social network that comes onto the scene, marketers are chiming in with, “Can I use it for marketing?” “…and, how?” The short answer? Absolutely. The longer answer? Read on to find out how.
20 Awesome Tools Which Will Have you ‘Pinteresting’ Like a Pro (The Next Web) With such an active community, it’s no surprise that there are a ton of other interesting tools, apps, and sites which aim to enhance the Pinterest experience beyond the Follow Button and Pin It button which can easily be installed on any website.
16 Ways Educators Can Use Pinterest (Infographic) (Mashable) OnlineUniversities.com have put together an infographic, which details how teachers can use Pinterest to organize lesson plans, distribute curricula, collaborate with other faculty, and even encourage student participation.
56 Ways to Market Your Business on Pinterest (CopyBlogger) Think those inspiring vision boards don’t result in referral traffic to websites and blogs? Think again. In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.
Pinterest Marketing Tips & Tricks to Drive Targeted Traffic(Search Engine Watch) Having little experience beyond personal playing around on it, my view was that Pinterest was shaping up to be a fun toy, but had little value for marketers. Of course, I love to be proven wrong when someone can bring the numbers to back up their experience with a new “toy.” Steve Gerencser from Steam Driven Media did just that.
Why Online Marketers Better Get An Interest In Pinterest, Fast (Forbes) A few months ago I wrote of the need for brand managers to get “pinterested” due to the fact that women, AKA the one responsible for the majority of household purchase decisions has “developed an affinity for the latest and greatest social media platform.” It would also appear that those in the e-commerce world better also get “pinterested” if they have not already.
The Ultimate Pinterest Guide for Your Online Store (Shopify) The whirlwind of excitement that surrounds Pinterest provides online store owners a great opportunity to leverage it’s popularity (and overall awesomeness) to bring attention to their online store. Whether you’re already setup on Pinterest or you’re a complete newbie, this is a guide that will teach you the basics, and also help the more experienced pinners get the most from this popular social media platform.
“There are a number of things to consider during the research stage if you are planning on launching or re-launching a product or service online. Even if you are not changing your brand name, there are a number of things that you should review to ensure that potential customers find you easily, but most importantly, that your brand name is protected.”
Register Domains and Social Profiles
Some of the basic pointers she outlined were:
Secure the trademark
Decide on a date to go live
Register and redirect domains
Claim all social profiles
One of the first steps I always take myself is to see if the domain name is available for the name I’m planning on using, initially the .com and if that one is available then I’ll grab the .net and .org too. And its not all about the .com anymore either with a whole bunch of newer TLD’s in usage these days (there’s another older post of mine at Buzzsonic that talks about domain name extensions for music businesses), including .dj .tv .ly .la .cd .fm and .it just to name a few.
There’s a complete list of domain name extensions available via governing body IANA here.
MakeUseOf.com have a handy roundup of domain name search tools and ideas in their post, ‘10 Unusual Domain Name Search Tools to Find Hot Domains‘. Be aware though and Samantha did bring this up at her Brighton SEO branding presentation, that should your chosen name be available, don’t leave it until later to register.
I have found, to my dismay that I’ve lost a few good brand name ideas by not securing the domain name straight away. Mysteriously (or not) you could find, the next time you go back to register the name, its been snapped up.
For the more exotic domain name extensions I use 101Domain to see what’s available outside the plain Vanilla .com and .net’s of this world. I recently started snapping up a few names with the Indian extension .in, primarily because there was a $2.99 firesale at my registrar of choice Name.com.
Branding Inspiration & Ideas
Nameboy will give you some ideas by generating a bunch of names from keywords showing you a list of what’s available and bases its results on a primary word and a secondary word. Domai.nr is another clever idea which generates names as you type in the search box and Namevine searches for a domain name and matching social media profiles.
Social Name Check
Once you’ve discovered your domain name is available you’ll want to secure all the major social media profiles (and any you speculate might take-off later) for that name. Not sure you’ll want to go so OTT with 500+ social profiles (cripes!) but Knowem.com will search 575 social networks and over 150 domain names for your brand, which for a rising pay scale, starting at $75 (depending on numbers) will secure the brand for you. Great for those with more money than time.
Namechk‘only’ checks 159 different social networks (I think that’s probably enough!) and quickly tells you which ones are available, as well as any available matching domain name’s. The site will export the results as a text file for reference too and they have an iPhone app for idea brainstorming on the move. Neat.
Trademark Your Brand
One final point. Just because you have the domain name and the Twitter and Facebook vanity URL’s doesn’t mean you own the trademark, so make sure you search the trademark registry in your country (here’s the USA and the UK ones for starters).